Meet Your Fractional Content Marketing Director

Fractional Marketing Leader

Get Just What You Need

Imagine getting the expertise of a seasoned content marketing leader without the hefty price tag. I’ll work with you to set realistic expectations for both the short-term and long-term, aligning my efforts with your business goals.

Whether you need someone one day per week or three days per week, our working relationship can ebb and flow with the needs of your business.

With changing B2B buyer behaviors, challenges around increasing privacy and regulations, and economic and market pressures, the demand for powerful content marketing strategies has never been greater. A Fractional Content Marketing Director is your strategic partner in navigating these evolving conditions.

What Is A Fractional Content Marketing Director?

A Fractional Content Marketing Director is an experienced marketing expert who specializes in building content strategies that drive growth. With a focus on achieving results, this person works closely with company leadership and the marketing team and collaborates across the organization to develop and execute campaigns that engage, acquire, and retain your audience. Services encompass a wide range of content-related functions, including:

  • Multi-Channel Campaigns: Expertly crafted, data-driven campaigns that deliver exceptional results.
  • Event Marketing: Develop thought leadership presentations, devise content marketing strategy for the booth/lead gen., lead marketing efforts on-site at events.
  • Content Strategy: Utilizing data insights to inform strategy, program decisions, and content creation.
  • Brand Development: Creating brand positioning, messaging, segmentation, and voice.
  • Content Roadmap: Aligning content with integrated marketing initiatives such as campaigns, events, product launches, and promotions.
  • Team Leadership: Managing and inspiring your content and digital marketing team.
  • Customer Community: Building a strong customer community to enhance engagement and loyalty.
  • Website Management: Ensuring SEO best practices are consistently implemented for your website’s Resources and Blog sections.
  • Content Formats: Determining the right mix of content formats and distribution channels.
  • Event and Webinar Content: Developing content for company-hosted events and webinars.
  • Measuring Impact: Creating a model for measuring content’s influence on pipeline generation and business outcomes.
  • Customer Insights: Developing a deep understanding of your customers and prospects.
  • Value-Driven Content: Delivering content marketing that generates measurable value, not just clicks.
  • Employer Marketing: Leading employer marketing content creation across various platforms.
  • Collaborations: Engaging with industry influencers and external agencies (PR, SEO Content, Branding, Paid Media) when relevant.
  • Campaign Analysis: Assessing campaign impact and alignment with overall business objectives.

When Should You Hire A Fractional Content Marketing Director?

The decision to bring in a Fractional Content Marketing Director could be pivotal for your organization. You should consider my services if you are:

  • Struggling to organize and sustain your content marketing efforts for increased growth.
  • Wanting to build authority and brand awareness
  • Looking to optimize your content strategy and content creation.
  • In need of an experienced leader to manage your content marketing team.
  • Seeking to build a strong customer community.
  • Focused on improving website content and SEO.
  • Eager to measure the real impact of your content efforts.
  • Committed to understanding your customers deeply.
  • Aiming to produce value-driven content and achieve meaningful results.
  • Keen on bolstering employer marketing content.
  • Interested in collaborations with industry influencers and external agencies.
  • Determined to ensure your campaigns align with your business objectives.

Meet Your Fractional Content Marketing Director

I am your Fractional Content Marketing Director, a seasoned B2B content marketing leader and player-coach with a track record of crafting customer-centric, growth-focused content marketing strategies and programs for startups, Fortune 500 tech clients, nonprofit organizations, small businesses, and content agencies.

With my unique approach to content creation, I collaborate with your team’s subject matter experts through live interviews to create event presentations, executive bylined articles, original data reports, press releases, case studies, articles, sales scripts, and more. I also provide expert editing services for a wide range of deliverables, from sales presentations to and website copy.

My mission is to fuel your company’s growth by being a reliable, trustworthy, and high-value partner. I strive to build long-term client relationships by delivering high-quality and cost-effective content strategy and execution services. My expertise includes:

  • Content Strategy 
  • SEO Writing
  • PR Writing
  • Case Studies
  • Articles
  • Product Pages
  • Landing Pages
  • Ad Copy
  • Webinars 
  • Live events (speaking programs)
  • Editing and Proofreading
  • Internal and External Communications Writing and Editing
  • Blog Writing
  • Whitepaper and eBook Editing and Writing
  • Social Media Writing

Ready to take your content marketing to the next level? Call or text me today at (617) 334-5186 to discuss how we can drive the growth of your business together.

Schedule a 20-Minute Discovery Call ⚡️

Scroll to Top