
Get The Marketing Leadership You Need Now
Imagine getting the expertise of a seasoned marketing leader without the hefty price tag. As your fractional marketing leader I’ll work with you to set realistic expectations for both the short-term and long-term, aligning my efforts with your business goals.
Be As Agile As You Can Be
With me, your marketing plans can adapt on the fly. I offer the flexibility to shift plans each quarter or each month, ensuring your strategy remains in sync with your ever-changing needs and priorities.
Get $$$$ Value, Save $$$
It’s like having a $150K-$300K+ base salary hire on your team, but for just a few grand a month – or even less.
When Should You Hire A Fractional Marketing Leader?
* Your marketing team requires stronger leadership and a strategic plan, but your revenue doesn’t justify a full-time leadership hire.
* Sales have slowed, or conversion rates are low.
* Sales and marketing teams lack alignment.
* Your marketing tactics feel random and unmeasured.
* Your marketing agency isn’t providing sufficient support.
* Your current marketing leader is taking a leave of absence.
* You lack a growth strategy or need help defining one.
* You require guidance on marketing team structure or other commercial growth issues.
What Is A Fractional Marketing Leader?
A Fractional Marketing Leader collaborates closely with your leadership team to develop audience-building and revenue-generating marketing strategies, all while keeping your budget in check. Here’s how we compare:
Fractional | Consultant | Interim | Advisor | |
Embedded with the team? | Yes | No | Yes | No |
End Date | No/indefinite | Yes | Typically | No |
Full-time? | Not usually | Sometimes | Yes | No |
Represents the company | Yes | No | Yes | No |
Leads the marketing team | Yes | No | Yes | No |
Manages agencies, content partners and vendors | Yes | No | Yes | No |
Why Hire A Fractional Marketing Leader?
Consider the game-changing benefits:
Cost-effectiveness: Get the expertise of a seasoned leader without the overhead costs of a full-time hire, perfect for startups and SMBs.
Subject-matter expertise: Leverage years of experience and industry knowledge to devise successful marketing strategies.
Fresh perspective: Gain clarity and order with an outside perspective informed by years of experience.
Cohesive strategy: Transition from a disjointed approach to a well-defined, holistic marketing strategy with clear objectives and KPIs.
Risk mitigation: Test leadership styles before committing to a full-time hire.
Meet Your Growth Partner
- 15+ years of B2B marketing experience
- 5 years of team leadership experience
- A proven track record in startups, global companies, and agencies
I specialize in delivering results, having crafted revenue engines for B2B organizations across various sectors, including edtech and e-commerce/marketing tech. I have headed up PR, brand strategy, web development and design, and SEO/content marketing, both in-house and in coordination with external agencies. I design marketing solutions to achieve your unique business goals, with a focus on anticipating challenges and championing customer expectations.
Learn more about my experience on LinkedIn.